Showing results by author "David Meerman Scott" in All Categories
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The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: Stephen Bowlby, David Meerman Scott
- Length: 16 hrs and 51 mins
- Unabridged
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The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.
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The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- Narrated by: Stephen Bowlby, David Meerman Scott
- Length: 16 hrs and 51 mins
- Release date: 06-09-22
- Language: English
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Regular price: £17.99 or 1 Credit
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The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 18 hrs and 21 mins
- Unabridged
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When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.
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Very basic
- By stryder on 21-02-18
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The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott
- Length: 18 hrs and 21 mins
- Release date: 12-12-17
- Language: English
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Regular price: £21.99 or 1 Credit
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Unabridged
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
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To simple
- By N P Sinclair on 19-09-15
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Release date: 03-07-14
- Language: English
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Fanocracy
- Turning Fans into Customers and Customers into Fans
- By: Reiko Scott, Tony Robbins - foreword, David Meerman Scott
- Narrated by: David Meerman Scott, Reiko Scott, Byron Wagner - foreword
- Length: 8 hrs and 26 mins
- Unabridged
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In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.
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Fantastic book
- By Charlie Hunt on 18-04-20
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Fanocracy
- Turning Fans into Customers and Customers into Fans
- Narrated by: David Meerman Scott, Reiko Scott, Byron Wagner - foreword
- Length: 8 hrs and 26 mins
- Release date: 07-01-20
- Language: English
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The Ultimate Guide to Social Media For Business Owners, Professionals and Entrepreneurs
- By: Jon Mitchell Jackson, Chris Brogan, Bob Burg, and others
- Narrated by: Rich Miller
- Length: 11 hrs and 8 mins
- Unabridged
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The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs shares my personal approach to doing business on social media, which has helped our law firm bring in million dollar cases. It also gives you immediate access to the crowdsourced brilliance of 47 top social media, business, and communication experts who show you, through real-world examples and their own success, how you can use social media to build your brand, top of mind awareness, and dominate your market.
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The Ultimate Guide to Social Media For Business Owners, Professionals and Entrepreneurs
- Narrated by: Rich Miller
- Length: 11 hrs and 8 mins
- Release date: 04-03-19
- Language: English
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Regular price: £18.99 or 1 Credit
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Marketing Lessons from the Grateful Dead
- What Every Business Can Learn from the Most Iconic Band in History
- By: David Meerman Scott, Brian Halligan
- Narrated by: Brian Halligan, David Meerman Scott
- Length: 3 hrs and 7 mins
- Unabridged
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The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.
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Marketing Lessons from the Grateful Dead
- What Every Business Can Learn from the Most Iconic Band in History
- Narrated by: Brian Halligan, David Meerman Scott
- Length: 3 hrs and 7 mins
- Release date: 14-09-10
- Language: English
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Tuned In
- Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
- By: Craig Stull, Phil Myers, David Meerman Scott
- Narrated by: Sean Pratt
- Length: 6 hrs and 22 mins
- Unabridged
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A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy without thinking because they solve the problems they have and make their lives better.
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Tuned In
- Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
- Narrated by: Sean Pratt
- Length: 6 hrs and 22 mins
- Release date: 22-07-08
- Language: English
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World Wide Rave
- Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
- By: David Meerman Scott
- Narrated by: Walter Dixon
- Length: 4 hrs and 47 mins
- Unabridged
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What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book. A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web.
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David Meerman Scott is just amazing! I recommend!
- By Markyboy13 on 24-03-17
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World Wide Rave
- Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
- Narrated by: Walter Dixon
- Length: 4 hrs and 47 mins
- Release date: 23-02-09
- Language: English
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Real Time Marketing and PR
- How to Earn Attention in Today's Hyper-Fast World
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 8 hrs and 13 mins
- Unabridged
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Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience....
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Real Time Marketing and PR
- How to Earn Attention in Today's Hyper-Fast World
- Narrated by: David Meerman Scott
- Length: 8 hrs and 13 mins
- Release date: 23-11-10
- Language: English
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The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 10 hrs and 30 mins
- Unabridged
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Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.
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The New Rules of Sales and Service
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
- Narrated by: David Meerman Scott
- Length: 10 hrs and 30 mins
- Release date: 27-07-20
- Language: English
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The New Rules of Marketing and PR
- How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
- By: David Meerman Scott
- Narrated by: Sean Pratt
- Length: 11 hrs and 28 mins
- Unabridged
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The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.
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Where is the content
- By Michael on 12-08-10
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The New Rules of Marketing and PR
- How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
- Narrated by: Sean Pratt
- Length: 11 hrs and 28 mins
- Release date: 19-04-10
- Language: English
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