Showing results by narrator "Marshall Saunders" in All Categories

To even the best business owners, marketing often feels like a big bet - the kind where you don’t know the odds or even what happens when you play. And a bad bet is dangerous for everyone. Marketing missteps for big companies go viral, but small businesses that waste money on a bad campaign or halfhearted ads might burn through their resources and sacrifice years of growth.

Authors Doyle, Dreher, and Saunders share wisdom gleaned from a combined 45 years in the industry, including concepts that lead to an exponential improvement in business outcomes. Along the way, you'll get stories of the authors' own experiences, innovative ways to overcome obstacles, an assessment of the latest technology, and new ideas and simple twists to make what you're already doing more effective.