In this episode of The D2D Podcast, Cody Thiel, CEO of eEquals and a solar industry veteran, shares how he scaled his business from 20 to over 700 installs in just a year. Cody talks about overcoming challenges in the solar market, building elite sales and operational teams, and the importance of maintaining integrity in high-ticket sales. He also reveals the strategies behind reducing installation times, incentivizing teams, and creating long-term relationships with customers.

Cody discusses his book Selling Sunshine, a practical guide for solar sales professionals looking to maximize their earnings. He highlights the need for a clear, customer-centered approach and explains how treating clients like long-term partners can lead to greater success in the solar industry.

You’ll find answers to questions such as:
How do I scale a solar sales business from 20 to 700 installs?
What are the top attributes of a high-performing solar sales team?
How can I reduce solar installation times effectively?
What’s the best way to handle customer objections in solar sales?
How can incentives improve team performance?

Get in touch with Cody:
LinkedIn: Cody Thiel
Website: eEquals

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