Episodes

  • Beyond Basic vs. Premium - Reimagining the Flight Booking Experience

    Beyond Basic vs. Premium - Reimagining the Flight Booking Experience
    Mar 12 2025
    In this episode, I share how my team transformed confusing airline fare options into an intuitive booking experience. Rather than trying to explain complex fare differences, we created a customized approach where travelers select desired features first. By implementing progressive disclosure techniques and focusing on user decision-making patterns, we dramatically improved conversion rates and customer satisfaction. The episode offers five practical takeaways about reframing categorization problems, measuring emotional journeys, and challenging industry conventions.
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    19 mins
  • The Art of Design Critique

    The Art of Design Critique
    Mar 5 2025
    In this episode, I reveal how to transform design critiques from anxiety-inducing sessions into catalysts for innovation through a four-part framework: 24-Hour Context Share, 15-Minute Solution Story, Structured Feedback Rounds, and Documented Action Items. Learn to frame feedback as questions and create psychological safety for all team members.
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    11 mins
  • Psychological Safety in Design

    Psychological Safety in Design
    Feb 26 2025
    In this episode, Paul explores how psychological safety transforms design teams into innovation powerhouses. Learn how a junior designer's breakthrough idea led to a 42% increase in user onboarding completion rates, and discover practical frameworks for creating an environment where team members feel empowered to take creative risks and challenge established patterns.
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    10 mins
  • The 89% Solution: How to Build and Retain a High-Performing Design Team

    The 89% Solution: How to Build and Retain a High-Performing Design Team
    Feb 19 2025
    In this episode, Paul reveals the strategies behind achieving an impressive 89% retention rate across a global team of 16 designers. Learn about the PETaLS framework for meaningful one-on-ones, creating personalized growth paths, building psychological safety through structured critique, and empowering designers by involving them in the business context behind their work.
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    10 mins
  • Scaling Design Impact: From Solo Contributor to Team Leader

    Scaling Design Impact: From Solo Contributor to Team Leader
    Feb 12 2025
    In this first episode, Paul shares how he built a thriving design team of 16 designers across three regions, starting from literally zero. Learn about securing leadership buy-in through data-driven approaches, strategic hiring for long-term impact, building structured design processes that work across time zones, and creating genuine connections in a globally distributed team.
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    9 mins