Steve Miksta is the Founder and CEO of Oppty, a transformative company that helps organizations significantly enhance their productivity and profitability. With a robust background in finance and technology, he is an expert in the strategic use of automation to foster exponential business growth. Steve's breadth of experience spans over a decade in the mortgage and financial industry, where his innovative approaches have been instrumental in driving success. As a dynamic leader, he focuses on enabling clients to clarify their objectives, deploy strategic processes, and leverage technology to realize their business goals.

Are you struggling to foster efficiency within your organization? How do you harness technology effectively without being overwhelmed by it? Could there be simple yet overlooked opportunities to spur your business growth?

A dynamic leader with deep roots in finance and technology, Steve Miksta delves into the integral role of people in driving technology's success in business. He shares personal stories and lessons from his journey, emphasizing the creation of clear objectives and leveraging employee insights instead of solely focusing on technology. Steve dismantles the notion that complex tech solutions are always the answer, advocating for a closer look at the human element behind the processes and identifying opportunities for improvements while scaling sustainably.

In this episode of The Customer Wins, Richard Walker interviews Steve Miksta, Founder and CEO of Oppty, about leveraging automation and strategic processes for business growth. Steve talks about Oppty and how focusing on people and processes can lead to increased productivity, why technology alone won't solve problems without proper input from team members, the significance of user feedback shaping technological advancements, and how to use human intelligence as a bridge to AI efficiency.