In this episode, we're diving into a game-changing approach to client retention that starts long before clients sign on the dotted line - it starts with your marketing.

Ever had a mix of clients, some who stick around for years, while others disappear within weeks? You’re not alone, and the secret to fixing it might surprise you.

Today, I’m sharing the story of a coach who faced wildly inconsistent client retention. Some clients would barely make it past a month, while others stayed committed for years.

The turning point?

A shift to crystal-clear, targeted messaging that spoke directly to a specific audience. Once this coach got laser-focused on who they were speaking to, everything changed: clients who signed up were more aligned, more engaged, and stuck around longer.

Tune in to learn:

• Why aligning your message to a specific target audience can be the key to long-term retention.
• How clear, specific messaging creates a stronger “yes” from clients, while naturally filtering out those who aren’t the right fit.
• Practical steps you can take to refine your marketing and attract clients who are ready to stay the course.

By the end of this episode, you'll see why getting specific with your target audience might just be the best retention strategy you’ve been overlooking

Today, we're diving deep into one of the biggest roadblocks for coaches: finding and understanding your ideal audience. If you've been wondering who exactly you should be speaking to and how to craft messages that truly resonate, this episode will help you clear the fog and find clarity.

We'll kick things off by explaining how a social media audit can give you valuable insights into your content, messaging, and engagement, so you can start seeing who your real audience is.

Then, I'll walk you through the “Niche to Meet You” framework, a straightforward, 4-step method designed to cut through the noise and help you connect with the people who genuinely need what you offer.

Finally, we’ll explore the power of 1-2-1 support in refining your audience and messaging.

Personalised guidance is often the missing link, and I'll share how it can boost your clarity and confidence, along with what to expect in a supportive coaching relationship.

By the end of this episode, you'll have actionable steps to start connecting with your ideal clients and growing your business.

In this episode, we’re flipping the script on client attraction by exploring The Lighthouse Method - guiding those who resonate with you instead of trying to appeal to everyone.

We’ll dive into how knowing your audience as real people with genuine needs can transform your approach, and why understanding their language makes your offers magnetic.

Plus, hear about a coach who struggled with a niche misfit and learn practical ways to craft content that naturally attracts the clients you’re meant to serve.

Tune in to start connecting with your ideal clients authentically!

In this episode, I share the surprising story of how my “inappropriate” profile got flagged simply for speaking directly to my ideal clients - and the powerful lesson it taught me about clear messaging.

Discover why trying to appeal to everyone dilutes your message, and learn how targeting the right audience makes your business stronger, even if it turns others away.

If you’re ready to create strong messaging that appeals to your audience to reach out to you, this episode is for you!