Merry Christmas, ya'll, and welcome back to another episode of It’s Simply Life! Today, we’re doing another replay of the best episodes of 2023. I picked this episode because of its power to inspire. I was lucky enough to be a guest on Clicks and Bricks Podcast hosted by Ken Cox, and I'm sharing the episode with you again today! We talked about everything from my personal journey to marketing secrets and everything in between. More importantly, we discuss the #1 MUST DO to make your business successful. Tune in to find out!

In this episode, we discuss:

• The path that brought me to where I am now.
• Learning through failure and mistakes.
• How sticky notes brought me out of grief and into a positive mindset.
• Why taking care of yourself is essential to any entrepreneurial journey.
• The importance of self-talk.
• Why confidence played a huge role in starting my business.
• Getting rid of things and people that don’t serve your growth.
• The routines that keep me happy, healthy, and in a positive mind frame.
• The stress of trying to build a business while marketing your business.
• Creating transformational stories for clients.
• Don’t chase clients- instead, show up with value.
• Nurturing clients with information.
• The difference between marketing and sales.
• The importance of keeping it simple.

In doing this episode with Ken, I discovered that my path in life, while hard and tragic, led me to where I am now, exactly where I need to be. Thriving, traveling, and living a life I designed. If I can do it, so can you! Don’t hold yourself back, and as Ken would say, “Show up with positivity or don’t show up at all!”

Key Takeaways:

• Know where your clients “hang out” (LinkedIn, Instagram, Facebook).
• Focus on that platform and engage daily.
• Consistency is key!

Go Be Awesome!

Original Air Date: Episode 136, January 11th, 2023.

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I am absolutely thrilled to revisit one of the standout episodes from this year! As the first episode I recorded in 2023, it continues to hold its relevance as we transition into 2024. We're discussing today a topic that I hold near and dear to my heart—the art of crafting a magnetic brand story with an enduring power to captivate and engage your audience. Let’s dive in!

In this episode, I discuss:

• Why I abandoned my vision board for an action board.
• How to figure out who you are as an entrepreneur or business owner.
• Why your mindset matters.
• What is a brand story?
• Refining brand messaging.
• Identifying brand voice.
• How to demonstrate authority.
• How to make a strategy from your brand story.
• Achieving higher customer engagement and overall client satisfaction.

I believe in manifestation, hard work, and reaching beyond the stars to achieve my goals. In 2024, I’m breathing life into my business and myself. This is our year!

Key Takeaways:

1. Create pillar content to recycle into micro-content.
2. Create authority and thought leadership through value and information.
3. Create an action board and follow through.

Go Be Awesome!

Original Air Date: Episode 135, January 4, 2023.

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Welcome back, ya’ll! In today's episode, we're discussing the fascinating world of AI. Over the past year and a half, my team and I have embraced AI technology to assist us in content creation, brainstorming, copywriting, and general marketing ideas. It's been an incredible tool that has changed the game, saving us valuable time and enhancing our networking efforts on platforms like LinkedIn. However, mastering AI has its fair share of challenges with important ethical implications. With that in mind, let's explore the strategies and techniques that have empowered us and inspired you to harness AI to its fullest potential.

In this episode, I discuss:

• The role of AI in social media.
• How algorithms already utilize AI to personalize your feed.
• AI's potential to enhance your LinkedIn profile (and other social platforms).
• Using your LinkedIn profile page as a landing page for your personal brand.
• Speaking directly to your audience and potential clients.
• How to use AI to refine your brand's voice, tone, and messaging.
• Finding inspiration from other pages you admire and follow.
• Creating hyper-personalized content with AI by having it generate ideas and outlines.
• Harnessing AI as a tool to combine your unique thoughts.
• Expanding your networking system with AI.
• Knowing what prompts to use for outcomes tailored to you and your brand.
• Ethical considerations of AI technology.
• The importance of researching and being mindful of the content you consume.
• Awareness that false information and visuals are prevalent.
• Leveraging AI for career growth.
• Repurposing content with AI.

Key Takeaways:

• AI is changing the game—embrace and use the change to help with content creation, networking, career, and branding.
• Familiarize yourself with the prompts that yield the best results.
• Use AI responsibly and be vigilant in distinguishing fact from generated content, considering the prevalence of misinformation.

Go Be Awesome!

Original Air Date: Episode 139, July 17th, 2023. Please note—there is no Webinar sign-up!

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Welcome to another episode of Its Simply Life. Today, we’re going deep into the world of data-driven content marketing strategies and their incredible impact on your ROI. We'll break down three key strategies that can help you create content that's not only effective but also personalized and engaging. Whether you're a business owner, marketer, or content creator, these insights will supercharge your content game and boost your marketing efforts. So, stick around for some valuable tips!

In this episode, I discuss:

1. Dynamic Content for Hyper-Personalization

• Understanding your audience and their buyer journey.
• Tailoring your content for different stages of the buyer journey (top of the funnel, middle of the funnel, bottom of the funnel).
• How to create dynamic, hyper-personalized content.

1. Measuring Content Metrics for Impact

• Utilizing tools for AB testing to identify what content resonates with your audience.
• Analyzing open rates in your email newsletters to gauge engagement.
• How to leverage social media analytics to understand audience behavior and preferences.
• The importance of making data-driven decisions to improve content strategy.

1. SEO Metrics in Content Creation

• The significance of SEO in content marketing.
• Incorporating keywords and key phrases to answer audience questions.
• The value of interlinks and backlinks in boosting SEO.
• The role of partnerships and guest blogging in enhancing SEO and content reach.

Data-driven content marketing is not just a trend; it's a necessity in today's digital landscape. By creating dynamic, personalized content, measuring metrics, and optimizing for SEO, you can maximize your ROI and create a more engaging experience for your audience. These strategies will help your message stand out in a world filled with content noise.

Go Be Awesome!

Episode 144

Episode 149

Episode 158

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Welcome back to "It's Simply Life." In today's episode, we're focusing on the vital role of Key Performance Indicators (KPIs) and metrics in our business and personal development journeys. We're here to unravel how these essential tools can transform your approach to growth and success. Additionally, we're addressing a topic incredibly relevant to many of us: burnout. This challenge is particularly prevalent among entrepreneurs and content creators, and we're here to share stories, offer practical advice, and explore strategies to help you manage and navigate through it. So, get comfortable; we’ve got a lot to cover!

In this episode, I discuss:

• The reality of burnout in the entrepreneurial journey.
• The importance of taking breaks and stepping back from constant content creation and engagement.
• The value of authenticity in sharing your burnout experiences with your audience.
• The benefits of outsourcing tasks like social media management, content creation, and marketing strategy to focus on core business activities.
• Utilizing tools like Google Analytics to understand website traffic, user behavior, and content engagement.
• The significance of aligning your content strategy with audience interests based on metrics.
• Setting and adjusting goals based on metric analysis to enhance engagement and reach.
• Comparing different content strategies to see what resonates more with your audience.
• Analyzing social media and newsletter engagement to refine content and marketing strategies.
• A holistic approach to content marketing, including emails, social media, blogging, podcasts, and paid ads.
• Tailoring different metrics for different components of your marketing ecosystem.
• Using metrics to establish credibility and provide social proof in your marketing efforts.
• How metrics can be used to attract advertising opportunities and partnerships.

Key Takeaways:

• Analyze Engagement: Review your metrics to identify top engagers and consider creating targeted content for this audience segment.
• Monitor Website Analytics: Use Google Analytics to understand user interaction with your website and create more content showing increasing engagement.
• Experiment with A/B Testing: Test different subject lines or social media hooks to see which ones drive more engagement, then refine your approach based on these insights.

Anyone looking to leverage KPIs and metrics to make a real impact in their business and marketing strategies, we’ve got you covered! Whether you're battling burnout or seeking ways to refine your content strategy, there's something valuable here. Join us as we explore these critical topics and equip you with the necessary tools for success.

Go Be Awesome!

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Hey ya’ll, It’s great to have you back! Today, we're diving into something a bit different but super exciting—the art of cultivating communities and curating knowledge in our ever-changing marketing world. Post-pandemic life has reshaped how we connect and build relationships. This episode explores how these shifts impact our marketing strategies, emphasizing the importance of genuine connections and community in a constantly evolving world. So, get comfy and join me on this insightful journey into the heart of modern marketing!

In this episode, I discuss:

• How our ways of connecting have changed since the pandemic, moving from physical to virtual spaces, and the implications for community building.
• Our deep-seated desire to belong and how brands can become curators of communities.
• Personal experiences and how these stories can be powerful tools in creating a community around a brand.
• The increasing role of AI in content creation and the growing need for authenticity. How simplifying marketing approaches can benefit the brand and its audience.
• The importance of curating knowledge and building communities around specific areas of expertise.

Key Takeaways:

• Community Building is Key: Building online communities around shared values and aspirations is crucial for brands in a world where physical connections have diminished.
• Authenticity in the Age of AI: As AI becomes more prevalent, the authenticity and curation of knowledge become more important for brands to maintain trust and relevance.
• Simplification Leads to Clarity: Simplifying marketing strategies make life easier for brands and help create more precise, more focused messages that resonate with the target audience.

Remember, the future of marketing and brand strategy lies in creating genuine connections through community building and curated knowledge. Join us next time on "It's Simply Life" for more personal and professional growth insights.

Go Be Awesome!

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Welcome back, ya’ll! I'm your host, Lisa Williams, and today, I'm excited to share my journey of personal and professional growth with you. In this episode, I'll be opening up about the incredible power of setting and achieving goals and how this has played a huge role in the evolution of my digital marketing brand. We'll also dive into some exciting new tools and strategies I've been integrating into my content creation process. I can't wait to take you through the transformative story of my brand, "It's Simply Digital" and even more excited to introduce you to my latest venture, "The Toke Agency." So, let's explore the dynamic world of content marketing together and discover the tools that can boost your digital presence.

In this episode, I discuss:

• The importance of reflecting on past achievements and setting new goals.
• Understanding the effect of consistent efforts over time.
• The rebirth and rebranding of "It's Simply Digital."
• Transitioning from traditional color schemes to a new brand identity.
• The process of brainstorming and evolving the brand strategy.
• Launching "The Toke Agency"
• The unique challenges and regulations in cannabis marketing.
• The vision and aesthetic of "The Toke Agency."
• Tools that supercharge your content creation.
• The role of AI in enhancing content creation and analytics.
• Importance of aligning content with brand strategy and audience engagement.
• Leveraging analytics to understand audience engagement and preferences.
• The significance of adapting content strategy based on analytics.
• The necessity of personal touch in digital engagement.
• Avoiding over-reliance on automated tools for interaction.

I want to highlight how crucial it is to have a good game plan for digital marketing. It's all about being authentic and connecting from the heart. As we all keep up with the ever-changing world of creating content, remember staying true to who you are and genuinely reaching out to your audience is key.

Key Takeaways:

• Organize Your Content Effectively: Utilize platforms like monday.com or Google Sheets to manage content systematically.
• Choose the Right Scheduling and Analytics Tools: Find tools that schedule content and provide valuable insights into audience engagement.
• Maintain Authenticity and Human Connection: Ensure your digital presence and engagement are genuine and personalized.

Go Be Awesome!

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Are you ready to embark on an electrifying journey deep into the heart of content creation? Welcome back to It’s Simply Digital! In this episode, we're not just sharing tips; we're launching a full-scale content revolution to propel your skills to new heights. We've carefully curated five game-changing hacks to supercharge your content creation game. Get ready to create some excellent content!

In this episode, I discuss:

• Your content is your sales page and your cold outreach.
• Connecting emotionally with your audience using aspirational identity.
• Addressing fundamental human needs like love, security, connection, and status.
• Sharing your brand's mission and values to foster a sense of belonging.
• Answering your audience's questions effectively.
• Conducting keyword research for targeted content.
• Utilizing tools like Answer the Public, BuzzSumo, and AI-powered research.
• Using AI platforms and editing software for efficient content editing.
• Keeping content to a fifth or sixth-grade reading level.
• Emphasizing the importance of visual content in storytelling.
• Leveraging tools like Canva and Adobe for graphic creation.
• Simplifying complex graphic design with AI-powered tools.
• Scheduling content with social media management software like SocialPilot.
• Analyzing engagement data to optimize posting times.
• Harnessing email marketing and automation for personalized outreach.

Key Takeaways:

• The Power of Quality Content: Your content is now your sales page and the key to connecting with your audience emotionally. Deliver the aspirational identity your audience seeks by focusing on emotions like love, security, connection, or status. Keep it relatable and aligned with your brand's mission.
• Content Planning and Research Tools: Answer your audience's questions and perform keyword research to create content that draws them in. Combine keywords with clear, valuable answers to engage your audience effectively.
• Visual and Video Content Creation: Visual and video content is essential for today's audience. Use tools like Canva, Adobe, or AI-driven platforms to create captivating visuals that complement your powerful content.

These hacks can transform your content creation process. Remember, your content is your bridge to your audience, your opportunity to connect, and your key to success. Don't underestimate its power. Stay tuned for next week’s episode for more valuable insights; until then, keep crafting awesome content!

Go be awesome!

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