Does mowing or landscaping make more money? That's an interesting and loaded question but, with all things being equal, here's what I think makes more money.

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How much should you charge? That is the question most lawn and landscape contractors are trying to figure out. Unfortunately, most are using methods for pricing that are inaccurate for their business. In this video, I talk about a pricing method that a well known "business coach" put out that tells you to use 4x labor rate to find your cost. This video is about why you should never use this method or any method that doesn't allow for your business' specifics to be taken into account.

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In this video, we discuss the impact of undercharging for ice melters in the snow and ice management industry. Many contractors make the mistake of pricing their ice melter services way too low, which can lead to lost profits and undervaluing their work. We’ll break down why it's crucial to properly price your ice melters and how doing so can ensure your business stays profitable and sustainable during the winter months.

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Chris joins me today to talk about a recent social media interaction he had about how another person mentioned that lawn and landscape contractors with the old beat up equipment were the ones making the money. Chris has over 40 years in the industry and explains why he thinks this is extremely backwards.

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In this video, we dive into the world of "hit-a-lick" lawn and landscape contractors who take on sporadic jobs just to make quick cash. These contractors don’t run legitimate businesses, often using hand-me-down equipment, avoiding taxes, and failing to invest in proper business practices like insurance and pricing. We discuss how their lowball bids and lack of reliability impact the industry and why it's crucial for professionals to understand proper pricing and business setup.

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In this video, I share a story from our lawn and landscape business that happened just a few weeks ago. We had a client remain loyal to us for over a decade and decided to fire us after another contractor came in about a third lower than us.

This video is not me crying about losing a client, it's really about how contractors like this have destroyed and continue to destroy the industry by low balling prices so bad that they set the industry back YEARS.

As a lawn and landscape business owner for the past 46 years, it's not new, but it is frustrating and as a business coach I see it as an opportunity to help you realize the negative impacts of doing this and why it's SO important to find your breakeven point, calculate your desired profit, and charge at a rate that is sustainable for both your business and the industry.

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In this video, I share a new bidding software I found within a lawn and landscape Facebook page to tell you how much you should charge for given services such as mowing, leaves, etc.

I checked it out, and here's my thoughts on the software...

For more on Profits Unlimited check us out here:

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Our Cost Calculator: https://profitsareus.com/product/know-why-you-charge-what-you-charge-spreadsheet-cd-microsoft-excel/

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This video will show you how to calculate mowing time using a time tested method and a simple equation for efficiency factor. We'll also show you how to take this number and turn it into an accurate price for a proposal!

#lawncare #lawnservice #landscaping #landscapingbusiness