Reaching Abundance

By: virginia@reachingabundance.com
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  • Summary

  • Where established business owners reveal what it’s really like to be CEO and simultaneously pursue abundance. Abundance looks different for everyone and no two businesses are built the same. During this open conversation, discover how circumstance, actions, and events created emotional reactions of either abundance or scarcity throughout their business-building journey. Much of whether we grow or get stuck playing small depends on the mindset we choose and the actions we take during the highs and lows throughout our entrepreneurial journey. Find out how workload, relationships, and money played a role in business owners’ decisions, emotions, and mental health during various stages in their business, when they made key decisions about hiring, marketing, and outsourcing, and how hosting their own podcast played a role in their personal development AND the growth of their business. Virginia Elder, host and owner of Podcast Abundance, shares pieces of her own journey from corporate life to freelancer to business owner, plus interviews other entrepreneurs with thriving businesses who use their podcast to establish authority in their niche, provide educational content for potential clients, and drive leads into their business. During the first half of each interview episode, you’ll get an inside look at the guest’s business and hear about challenges, plus the habits and actions that help navigate them. Our goal is to uncover the mindset and mental health shifts that worked for them to help you thrive during your journey. Then, in the second half of the interview, we switch the conversation to marketing strategies and learn how launching a podcast helped them grow their business and mature as a founder, speaker, and collaborator for their brand. Every business needs a reliable marketing arm that consistently and automatically attracts potential clients, and these guests have a successful, active podcast doing exactly that! Learn how they started, what changed, and how they’ve grown since becoming a podcast host. We’ll reveal podcasting strategies that work and prep you for the emotional rollercoaster that occurs any time you step up to play big in life. Abundance is within reach for all of us, but the pursuit of abundance is never over. It takes intention, a clear vision for what abundance means to you, and a consistent level of consciousness around your actions and emotions throughout your journey. Cheers to Reaching Abundance together!
    Copyright 2024 All rights reserved.
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Economics Leadership Marketing Personal Success
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Episodes
  • The Art of Unfocused Focus | Pete McPherson | Ep 47

    The Art of Unfocused Focus | Pete McPherson | Ep 47
    Jan 4 2025

    Burnout, hustle, and grind – these words often define entrepreneurship. But it's time to rethink our strategy for success. Launching a new project or business should fuel your energy, not drain it.

    Virginia welcomes Pete McPherson, founder of Do You Even Blog, and creator of many YouTube channels, blogs, and SAAS products for entrepreneurs. Forging a career path outside traditional norms, Pete shares the highs and lows of tackling projects, the benefits of starting a podcast, how he’s navigated several pivots, his intentionally unfocused business strategy, and why he champions methodically removing friction from your life based on your personality and what drives you.

    Pete mentions his Enneagram number. Find yours using this free resource: https://www.truity.com/test/enneagram-personality-test

    Have you ever taken the time to rank and rate the tasks you do each day based on the amount of energy required of you, the amount of time you spend, the benefit of the task, and whether the task moves you closer to the person you want to be?

    2 Rules Pete lives by:

    1. Don’t start projects that don’t have an end date.
    2. Don’t do things that don’t meet an “acceptable” weighted score (up to discretion) of 3 criteria - money-making potential, energy requirement, love for the process

    Finding Focus

    (00:29:55) Living Your Best Life Now

    (00:40:16) Creating Balance in Content Creation and Productivity

    (00:47:26) Understanding Three Levels of Focus

    (00:55:16) Three Big Reasons Everyone Needs a Podcast

    "I can actually be like 90% of my dream person. Who do I want to be? I could be that person now. I don't have to wait until I make millions. I don't have to wait until my kids are out of the house, in college. I don't have to wait for a bunch of these things. I can do it now.” - Pete McPherson

    Connect with guest, Pete McPherson:

    Website – Do You Even Blog

    Website – Pete McPherson

    Podcast – Do You Even Blog

    Connect with host, Virginia Elder:

    Website – Reaching Abundance

    Facebook – Podcast Abundance Business Page

    Instagram – Podcast Abundance

    LinkedIn – Virginia Elder

    YouTube – @ReachingAbundance

    This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

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    56 mins
  • Niche Down, Rise Up: How Authentic Content Attracts Your Ideal Clients | Patrick Lonergan | Ep 46

    Niche Down, Rise Up: How Authentic Content Attracts Your Ideal Clients | Patrick Lonergan | Ep 46
    Dec 26 2024

    What if achieving financial freedom required walking away from the promise of a lucrative career path? Entrepreneurship may not offer immediate financial gain, but the rewards of pursuing one's own vision often make the risks worthwhile.

    Joining the show today is Patrick Lonergan, founder of financial advisory business Vital Wealth and host of the Vital Strategies podcast. Patrick reveals why he left law school despite a full scholarship and how bold content strategies, strategic outsourcing, and podcasting have driven his business's success.

    Unlocking Online Success

    (00:14:07) From Law School to Real Estate Entrepreneurship

    (00:28:33) Harnessing Content to Attract Niche Audience and Partnerships

    (00:53:58) Building Credibility and Engagement through Podcasting

    (01:02:56) Investing in Virtual Assistants and Professional Virtual Environments

    "We all are sort of designed to want a drive-through breakthrough, right? I want immediate results, I want the 5 minute abs. And it's like, no, it doesn't happen. It doesn't happen in business, doesn't happen in our fitness, doesn't happen in our relationships. It just takes work and that work is worth it at the end of the day.” - Patrick Lonergan

    Connect with guest, Patrick Lonergan:

    Website – Vital Wealth

    Instagram – Vital Strategies

    Podcast – Vital Strategies

    Newsletter - VitalStrategies.com/Cornerstones

    Connect with host, Virginia Elder:

    Website – Reaching Abundance

    Facebook – Podcast Abundance Business Page

    Instagram – Podcast Abundance

    LinkedIn – Virginia Elder

    YouTube – @ReachingAbundance

    This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

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    1 hr and 2 mins
  • Building a Strong Foundation for Your Podcast | Ep 45

    Building a Strong Foundation for Your Podcast | Ep 45
    Dec 19 2024

    Aligning your podcast with your business mission expands your brand's reach. This allows you to share compelling content on your own show and effectively market yourself as a guest on other podcasts.

    Consistently delivering engaging content that resonates with your audience and authentically reflects your brand values is crucial for the growth of both your podcast and your business.

    Learn how to align your podcast with your brand's mission by defining your ideal listener, establishing content pillars, and continuously refining your content strategy based on listener engagement.

    Optimizing Your Podcast and Your Business

    (04:55) - Reinforcing Your Brand’s Mission and Understanding Your Ideal Listener

    (06:30) - Benefits of Establishing Content Pillars

    (08:23) - Aligning Your Podcast with Your Business Goals

    (10:38) - Improving Engagement with Strategic Repetition and Refinement

    "Then, as you go in time, your business evolves and so will your content. So go back to those content pillars and refine them. Change them. Allow for that growth. Reestablish what you want to talk about and why. But always go back to the question, does this support my business's goals?" - Virginia Elder

    Connect with host, Virginia Elder:

    Website – Reaching Abundance

    Facebook – Podcast Abundance Business Page

    Instagram – Podcast Abundance

    LinkedIn – Virginia Elder

    YouTube – @ReachingAbundance

    This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

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    16 mins

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