• The Art of Unfocused Focus | Pete McPherson | Ep 47
    Jan 4 2025

    Burnout, hustle, and grind – these words often define entrepreneurship. But it's time to rethink our strategy for success. Launching a new project or business should fuel your energy, not drain it.

    Virginia welcomes Pete McPherson, founder of Do You Even Blog, and creator of many YouTube channels, blogs, and SAAS products for entrepreneurs. Forging a career path outside traditional norms, Pete shares the highs and lows of tackling projects, the benefits of starting a podcast, how he’s navigated several pivots, his intentionally unfocused business strategy, and why he champions methodically removing friction from your life based on your personality and what drives you.

    Pete mentions his Enneagram number. Find yours using this free resource: https://www.truity.com/test/enneagram-personality-test

    Have you ever taken the time to rank and rate the tasks you do each day based on the amount of energy required of you, the amount of time you spend, the benefit of the task, and whether the task moves you closer to the person you want to be?

    2 Rules Pete lives by:

    1. Don’t start projects that don’t have an end date.
    2. Don’t do things that don’t meet an “acceptable” weighted score (up to discretion) of 3 criteria - money-making potential, energy requirement, love for the process

    Finding Focus

    (00:29:55) Living Your Best Life Now

    (00:40:16) Creating Balance in Content Creation and Productivity

    (00:47:26) Understanding Three Levels of Focus

    (00:55:16) Three Big Reasons Everyone Needs a Podcast

    "I can actually be like 90% of my dream person. Who do I want to be? I could be that person now. I don't have to wait until I make millions. I don't have to wait until my kids are out of the house, in college. I don't have to wait for a bunch of these things. I can do it now.” - Pete McPherson

    Connect with guest, Pete McPherson:

    Website – Do You Even Blog

    Website – Pete McPherson

    Podcast – Do You Even Blog

    Connect with host, Virginia Elder:

    Website – Reaching Abundance

    Facebook – Podcast Abundance Business Page

    Instagram – Podcast Abundance

    LinkedIn – Virginia Elder

    YouTube – @ReachingAbundance

    This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

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    56 mins
  • Niche Down, Rise Up: How Authentic Content Attracts Your Ideal Clients | Patrick Lonergan | Ep 46
    Dec 26 2024

    What if achieving financial freedom required walking away from the promise of a lucrative career path? Entrepreneurship may not offer immediate financial gain, but the rewards of pursuing one's own vision often make the risks worthwhile.

    Joining the show today is Patrick Lonergan, founder of financial advisory business Vital Wealth and host of the Vital Strategies podcast. Patrick reveals why he left law school despite a full scholarship and how bold content strategies, strategic outsourcing, and podcasting have driven his business's success.

    Unlocking Online Success

    (00:14:07) From Law School to Real Estate Entrepreneurship

    (00:28:33) Harnessing Content to Attract Niche Audience and Partnerships

    (00:53:58) Building Credibility and Engagement through Podcasting

    (01:02:56) Investing in Virtual Assistants and Professional Virtual Environments

    "We all are sort of designed to want a drive-through breakthrough, right? I want immediate results, I want the 5 minute abs. And it's like, no, it doesn't happen. It doesn't happen in business, doesn't happen in our fitness, doesn't happen in our relationships. It just takes work and that work is worth it at the end of the day.” - Patrick Lonergan

    Connect with guest, Patrick Lonergan:

    Website – Vital Wealth

    Instagram – Vital Strategies

    Podcast – Vital Strategies

    Newsletter - VitalStrategies.com/Cornerstones

    Connect with host, Virginia Elder:

    Website – Reaching Abundance

    Facebook – Podcast Abundance Business Page

    Instagram – Podcast Abundance

    LinkedIn – Virginia Elder

    YouTube – @ReachingAbundance

    This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

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    1 hr and 2 mins
  • Building a Strong Foundation for Your Podcast | Ep 45
    Dec 19 2024

    Aligning your podcast with your business mission expands your brand's reach. This allows you to share compelling content on your own show and effectively market yourself as a guest on other podcasts.

    Consistently delivering engaging content that resonates with your audience and authentically reflects your brand values is crucial for the growth of both your podcast and your business.

    Learn how to align your podcast with your brand's mission by defining your ideal listener, establishing content pillars, and continuously refining your content strategy based on listener engagement.

    Optimizing Your Podcast and Your Business

    (04:55) - Reinforcing Your Brand’s Mission and Understanding Your Ideal Listener

    (06:30) - Benefits of Establishing Content Pillars

    (08:23) - Aligning Your Podcast with Your Business Goals

    (10:38) - Improving Engagement with Strategic Repetition and Refinement

    "Then, as you go in time, your business evolves and so will your content. So go back to those content pillars and refine them. Change them. Allow for that growth. Reestablish what you want to talk about and why. But always go back to the question, does this support my business's goals?" - Virginia Elder

    Connect with host, Virginia Elder:

    Website – Reaching Abundance

    Facebook – Podcast Abundance Business Page

    Instagram – Podcast Abundance

    LinkedIn – Virginia Elder

    YouTube – @ReachingAbundance

    This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

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    16 mins
  • No-Nonsense Strategies for Online Business Growth | Katie Miller | Ep 44
    Dec 13 2024

    The constant barrage of online business tips and strategies can be overwhelming and confusing for entrepreneurs. It's hard to know what online business advice to trust amongst a sea of conflicting opinions.

    Today’s episode features Katy Miller, host of the podcast Katy Calls BS and founder of Miller Social, a social media strategy and course creation coaching firm. Katy doesn't mince words when describing the misery that can arise in business without clear boundaries, efficient content creation strategies, and knowing when to outsource to avoid burnout.

    Unlocking Online Success

    (00:14:08) Understanding Three Types of Course Creation Clients

    (00:25:33) Power of Quality Content and Product Offerings

    (00:37:59) Prioritizing Market Research to Determine Pricing Options

    (00:47:04) Leveraging Podcast Groups for Strategic Content Batching

    "That's what I think is so hard in online businesses that we get so many messages. We get so many double your prices, triple your prices, quadruple your prices tomorrow. But what if that's not my goal? Or what if those are not my clients? Abundance means a different thing for everybody. Success means a different thing for everybody.” - Katy Miller

    Connect with guest, Katy Miller:

    Website – The Miller Social

    Instagram – The Miller Social

    Podcast – Katy Calls BS

    Connect with host, Virginia Elder:

    Website – Reaching Abundance

    Facebook – Podcast Abundance Business Page

    Instagram – Podcast Abundance

    LinkedIn – Virginia Elder

    YouTube – @ReachingAbundance

    This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

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    44 mins
  • Nurturing Trust and Connection: Leveraging Strategic Engagement | Hillary Gale | Ep 43
    Dec 5 2024

    Are you effectively engaging potential clients in your marketing funnel? Marketing success for financial advisors hinges on strategic content and strong connections with key audiences.

    In today’s episode, Hillary Gale, the founder of Moneta Copy, dives into the critical role of lead magnets and email sequences in marketing strategies for financial professionals. Hillary stresses the value of knowing your audience and giving them what they want to keep them coming back for more.

    Crafting Effective Engagement

    (00:11:35) Strategic Lead Magnet Placement for Visibility Boost

    (00:22:55) Content Creation Inspiration for Financial Professionals

    (00:34:01) Strategic Long-Form Content for Business Growth

    (00:49:30) Tailoring Content for Target Audience Success

    "What I wanted to do with my Finance Marketing Podcast was bring on examples of financial advisors and financial coaches and other finance professionals who are doing some really exciting things with their marketing. And just really be able to give those people a voice so that other professionals who are struggling to find what's the unique way that I can create content? What's my unique take? Can get inspiration from people who are really crushing it with their marketing.” - Hillary Gale

    Connect with guest, Hillary Gale:

    Website – Moneta Copy

    Repurpose your Content Guide

    LinkedIn – Hillary Gale Meehan

    Podcast – The Finance Marketing Podcast

    Connect with host, Virginia Elder:

    Website – Reaching Abundance

    Facebook – Podcast Abundance Business Page

    Instagram – Podcast Abundance

    LinkedIn – Virginia Elder

    YouTube – @ReachingAbundance

    This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

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    47 mins
  • Building Abundance, One Step at a Time | Tae Kim | Ep 42
    Nov 28 2024

    The classic fable "The Tortoise and the Hare" illustrates that slow and steady progress leads to success. This same principle applies to reaching financial contentment: patience and persistence are key; it is a marathon, not a sprint.

    Today you’ll hear from Tae Kim, the creative mind behind the Financial Tortoise YouTube Channel. Through his unique content and minimalist philosophy, Tay teaches us that having "enough" is powerful. He shares how a simple, intentional approach to money can lead to a fulfilling financial life.

    Building Wealth with Intention

    (12:24) - Exploring Creative Income Opportunities

    (24:13) - Creating Niche Content for Business Owners

    (28:12) - Seeking Balance and Having Enough

    (29:46) - Overcoming Challenges and Embracing Possibilities

    "It's very important and for me the idea of enough, what is your enough, because there’s a lot of people within the space now who don't have a good definition of enough, and they're just constantly seeking more and more and more. You become unbalanced in your life and that's not healthy. So for me that's a very important component to balance, knowing my enough.” - Tae Kim

    Connect with guest, Tae Kim:

    Website – Financial Tortoise

    YouTube – @TaeKimFinancialTortoise

    Newsletter – Financial Tortoise

    Community – Financial Tortoise Community

    Connect with host, Virginia Elder:

    Website – Reaching Abundance

    Facebook – Podcast Abundance Business Page

    Instagram – Podcast Abundance

    LinkedIn – Virginia Elder

    YouTube – @ReachingAbundance

    This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

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    40 mins
  • Financial Literacy 101 | Hassan Thomas | Ep 41
    Nov 21 2024

    Why are some people better with money than others? It's simple: financial literacy. From budgeting and saving to investing and retirement planning, financial education is essential for long-term financial success.

    Joining the show today is Hassan Thomas, a former student athlete turned entrepreneur dedicated to helping college students navigate financial challenges and build wealth. Hassan aims to change lives one person at a time and empowers young people with financial knowledge through his speaking, online resources, and his podcast FYI FLI-For Your Information, Financial Literacy Investing.

    Breaking Financial Barriers

    (16:59) - Addressing Lack of Financial Education for College Students

    (22:46) - Building Transformational Value

    (25:03) - Financial Empowerment for Gen Z and Gen Alpha

    (26:10) - Power of Communication, Building Relationships, and Career Readiness

    "When I got to college, I looked around at my peers and realized we're not getting this education at home. We’re not getting this education in college. I was a business management major with a minor in accounting and marketing. Okay, so what about the communication majors? What about the art majors? What about the science majors, the medical majors? They're not getting this information. And I really realized, okay, this is where I want to make my mark." - Hassan Thomas

    Connect with guest, Hassan Thomas:

    Website – Hassan Thomas

    Podcast – FYI FLI

    Instagram – Hassan Thomas

    LinkedIn – Hassan Thomas

    Connect with host, Virginia Elder:

    Website – Reaching Abundance

    Facebook – Podcast Abundance Business Page

    Instagram – Podcast Abundance

    LinkedIn – Virginia Elder

    YouTube – @ReachingAbundance

    This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

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    26 mins
  • Turning Conference Connections into Real (Profitable) Relationships | Ep 40
    Nov 14 2024

    Podcasts have become a powerful tool for networking and connecting with industry experts, thought leaders, and influencers. But the real magic happens when you go beyond just having them on your show and actually nurture those relationships for the long haul.

    Discover the secrets to turning conference acquaintances into valued collaborators. Understand how to leverage ICE, CUE and ART—strategic approaches to content creation, resource utilization, and increased engagement.

    By harnessing the power of podcasting to share valuable content, engage with conference connections, and stay current with trending topics, you can nurture long-term relationships and solidify your position as a go-to resource in your industry.

    Cultivating Podcast Guest Relationships with ICE, CUE, ART

    (5:00) - ICE: Identifying High Potential Guests, Crafting a Compelling Invitation, Engaging with Guests

    (17:48) - CUE: Creating Content, Utilizing Resources, Engaging with Short Clips

    (29:09) - ART: Anchoring the Connection, Relevancy, and Trending Topics

    (38:44) - Suggestions for Outreach Implementation

    "By inviting conference contacts to be podcast guests, you're creating valuable content and laying the groundwork for meaningful professional relationships. It's a win-win. They get exposure and you build a richer, more collaborative network." - Virginia Elder

    Download the Conference Toolkit (Free PDF workbook to guide you through each of the 3 methods)

    For more on this topic, read these blog posts:

    Keeping Conference Connections Alive

    Podcasting as a Powerful Post-Conference Follow-Up Tool

    Connect with host, Virginia Elder:

    Website – Reaching Abundance

    Facebook – Podcast Abundance Business Page

    Instagram – Podcast Abundance

    LinkedIn – Virginia Elder

    YouTube – @ReachingAbundance

    This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

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    35 mins