Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher discuss a wild October in the energy drinks sector.

Former Bang Energy founder and CEO Jack Owoc announced he is getting back into the energy game following the collapse of Bang Energy. His new product is called Ai Energy. Then last week, Keurig Dr Pepper announced it was buying Ghost Energy and taking it out of the Anheuser-Busch system. This is the latest energy drink to be taken away from the AB system. And Celsius just bought one of its co-packers for $75 million to get more control over its supply chain and innovation turnaround. What does all of this activity mean at a time when the energy category remains sluggish?

This episode was recorded on Nov. 1, 2024.

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