Lee Ramponi & Lee Riesterer, CEO & CRO of Viax.io join us to discuss the complexities of B2B commerce and why they started the company. Viax was built because there is a gap in the market where all the complexity builds up. ERP in the backend and eCommerce on the frontend leave complex unique business challenges in the middle. Hence, Viax.io, a middle office solution to solve these challenges! We talk about all things process and how we can help B2B get more efficient.

Chris Peer is the CEO of Sync Show, a B2B marketing agency focused on manufacturing, transportation and logistics, distribution, and professional services. He follows their successful model, which includes 8 pillars of B2B marketing. We discuss each pillar and how it can be used to improve your eCommerce and B2B business with modern digital marketing.

Chris Baltusnik is bringing forward Owens Corning, an enterprise manufacturer with B2B eCommerce that has historically been handling commerce with one-to-one sales reps. He has experience in an eCommerce agency and on both the B2C and B2B manufacturer sides. After building a best-in-class eCommerce program at Good Year, Chris has taken his talents to B2B eCommerce and is helping educate the market. We talk all things B2B eCommerce and what it takes to build a best-in-class B2B eCommerce team.

Jay Schneider has spent over a decade in B2B eCommerce on the operating side, software provider side, and agency business side. Jay is now the founder of B2B Squared, which is focused on helping B2B companies gain traction on their B2B eCommerce stores via email marketing and other marketing tactics. Most B2B companies struggle to gain eCommerce adoption, and its just not just a technical problem. We discuss all the problems leading to lack of digital adoption for B2B companies.

We speak with Beth Segovia and Kevin Kazenmayer of TradeCentric on the topic of B2B Connected Commerce. What is Connected Commerce? It means connecting all your commerce channels so that your customers, supplies, and everyone in the supply chain are fully integrated. We discuss how companies that have a strong B2B eCommerce presence and procurement integrations are growing significantly faster than nonconnected companies.

Ben Marks is a legend in the eCommerce space, having been in the space for roughly 20 years. Ben started with the early platforms that you no longer hear about but joined Blue Acorn in the early days of Magento's rise with Blue Acorn. We discussed the evolution of B2B eCommerce from his early days to now, working at a challenger company, Shopware, competing increasingly in the B2B space. We look at what we think will be relevant in the future in B2B eCommerce, and why taking the easy road, may not lead to the best results in the long term.

Lucas Robinson, is the driving force behind WebLife Stores and BudgetMailboxes.com. With over a decade of eCommerce experience, Lucas has transformed WebLife Stores into a thriving hub of creativity and expertise, serving prestigious clients like NBC, MLB, Harvard University, and JP Morgan. From humble beginnings selling a single mailbox in 2005, Lucas has propelled BudgetMailboxes.com to become the leading retailer for large commercial mailboxes in the US. We talk about how they started as a digital-first B2B eCommerce business that is now adding traditional sales methods like account executives to augment eCommerce.

Mark Fitzgerald has been in eCommerce for over two decades. As he progressed in eCommerce he found more and more opportunities in B2B eCommerce. He joined the founder of Pos Supply to help with just that and brought them to 50% plus sales in eCommerce as a business. They now use SuiteCommerce to power eCommerce along with Netsuite on the backend. We discuss all the challenges of getting better adoption for B2B eCommerce.