The podcasting landscape is often clouded by persistent myths that can derail the efforts of even the most dedicated creators. In this enlightening session, Dave Jackson confronts the widely held belief that consistency in episode release is the primary driver of success. While he acknowledges the importance of being reliable in scheduling, he vehemently asserts that the heart of a successful podcast lies in its content. Jackson's philosophy is clear: a compelling episode that resonates with listeners is infinitely more valuable than a mediocre one released on time.

"Just be consistent" is not accurate, and will waste your time.

Drawing from his extensive experience, Jackson shares insights on cultivating an audience rather than merely accumulating episodes. He emphasizes that many podcasters mistakenly believe that their consistency will impress potential sponsors, but the reality is that advertisers prioritize understanding the audience's size and engagement levels. Jackson encourages listeners to shift their focus from worrying about the number of episodes produced to genuinely understanding and catering to their audience's wants and needs.

Through anecdotes and practical advice, Jackson illustrates the importance of audience interaction, such as conducting surveys to gather feedback and adjust content accordingly. He urges podcasters to embrace the challenge of creating high-quality, meaningful content, viewing every setback as a learning opportunity rather than a failure. Ultimately, this episode serves as a powerful reminder that success in podcasting is not just about persistence but about crafting content that engages and resonates with listeners.

• Consistency in podcasting is important, but content quality is even more crucial for success.
• Your podcast is merely a tool to build an audience, which is essential for monetization.
• Focus on understanding your audience's needs and preferences to create valuable content.
• Many aspiring podcasters misplace their efforts on equipment rather than improving their content.
• Don't be afraid to ask your audience what they want to hear; feedback is vital.
• Persistence in producing episodes is admirable, but engagement metrics are what truly matter.

Mentioned in this episode:

Come to Podindy! A Great One Day Event

I will be speaking at Podindy.com where we will combine the power of podcasting to maximize your business and combine it with the magic of AI. This is an person and virtual (if you can't make it).

Podcast Hot Seat: We Make Good Podcasts Great

You are too close to your content. I've missed typos and more. Your content may have some VERY low-hanging fruit. One way to grow your audience is to KEEP people from leaving. Your Audience will thank you! Order now, and get a free month at the School of Podcasting (including unlimited consulting).

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Navigating the complexities of podcasting can be challenging, especially when faced with self-doubt and external criticism. In a recent discussion, the importance of authenticity in voice and presentation was emphasized, particularly in response to a query from Lisa McLean regarding complaints about her voice as a female Australian podcaster. The host, Dave Jackson, passionately argues against the idea of cloning one’s voice, suggesting that embracing one’s unique identity is far more valuable. He highlights that attempting to mimic someone else or change one’s natural voice can lead to a lack of authenticity, which ultimately hinders the podcasting journey. Instead, he champions the idea that podcasters should focus on being themselves, as this will resonate more with their true audience.

Dave elaborates on the notion of target audiences, explaining that not everyone will appreciate every voice or style. He uses relatable examples, like food preferences, to illustrate that personal taste varies widely. Just as some people love Brussels sprouts while others detest them, the same applies to podcasting. It's crucial for podcasters to appreciate that while some listeners may critique their voice, there are plenty more who will appreciate their authenticity and message. This perspective encourages podcasters to cultivate confidence, channel their energy into creating content that reflects who they are, and ultimately ignore naysayers. The episode concludes with an invitation for listeners to seek guidance in their podcasting endeavors, reinforcing the idea that support is available for those willing to embrace their true selves.

• Trying to be someone you're not makes podcasting harder than it already is.
• Your voice is fine, so focus on your strengths instead of worrying about complaints.
• Not everyone will like your podcast, and that's completely okay and normal.
• Embrace your uniqueness and be yourself; there's no one else like you.
• If someone dislikes your voice, remember they are not your target audience.
• Focusing on the people who love your content will boost your confidence and creativity.

• schoolofpodcasting.com

Mentioned in this episode:

Come to Podindy! A Great One Day Event

I will be speaking at Podindy.com where we will combine the power of podcasting to maximize your business and combine it with the magic of AI. This is an person and virtual (if you can't make it).

Why would you put a limit on how much someone in your audience would give to you as a way of saying "Thanks" for doing your show? When someone creates a product, they need to ask, "Who is this for, and what problem does this product solve." Today I share my confusion over a tool that is supposed to make it easy to donate to you (it's not hard), and they take 10%

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Mentioned in this episode:

Come to Podindy! A Great One Day Event

I will be speaking at Podindy.com where we will combine the power of podcasting to maximize your business and combine it with the magic of AI. This is an person and virtual (if you can't make it).

I saw this question from Stanley Adoyi in a Facebook group and thought I'd use it today. If you have a question you can leave it at www.podcastconsultant.com/voicemail

Seasons makes sense in two situations:

1. You have a team of 19 flying around the world to do interviews and they are tried.

2. You are having so much mental stress that your health and family are affected (and maybe should have thought a little more about your podcast schedule before launch).

If you're not in the above two situations, what you are doing is taking your slot in someone's routine and hoping the show they put in YOUR SLOT isn't better than yours. Cause when you come back, if your show isn't better, you're not getting that slot in their routine back.

It's not like they get in the car to go to work and say, "Oh Stanley doesn't have a show today. I'll guess I'll drive to work in silence."

When I travel, I plan ahead, record two episodes instead of one, and time release. For me (again, not having those two situations above) I've never missed a Monday in 19 years.

In that situation, I would not recommend releasing them all at once. When you do, sure your audience can binge, but they can't talk about it with anyone because of spoilers.

Google likes it when you release quality content on are regular basis. So this is another reason not to release your podcast season all at once.

If you're audience is all listening to the latest episode, they can talk about it with each other and ask the most important question, "I wonder what is going to happen next."

So many people put themselves on track to burnout because they didn't plan their podcast accordingly. I can help you with that, and make sure your show stays consistent in schedule but also in content. I'd love to see what we can do together.

Sign up today at www.schoolofpodcasting.com/consultant.

Today we're diving into a topic that might not seem connected to podcasting at first glance—McDonald's. When you think of McDonald's, you might picture those golden arches and maybe even crave an Egg McMuffin or those unforgettable fries.

But what does McDonald’s have to do with your podcast?

Well, today I will break it down for you and show you why McDonald’s consistent success holds valuable lessons for podcasters. So, stick around as we uncover how you can become the McDonald’s of your podcasting niche.

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

See schoolofpodcasting.com/consultant

Last week talked about gear. This week we are talking about being a good guests and finding a good guest.

Have you ever struggled with remote recording tools for your podcast interviews, feeling like they all just seem to fail you? In today's episode, Dave delves into how using the right browser—specifically Chrome—can make all the difference.

He also shares insights on popular remote recording platforms like SquadCast and Riverside, explaining why people's opinions on these tools can swing from love to hate in no time flat.

Plus, Dave highlights the importance of always having a backup recording to save your interview from potential technical glitches. Tune in for some invaluable tips and discover how Dave’s personal coaching service can help you address your podcasting headaches. If you know someone battling remote recording woes, this episode is a must-share!

It seems people either love or HATE software. There is a thing I call the software crazy cycle.

1. A company releases software people love it.
2. People want the software to do more.
3. The developers add new features and test
4. The customers/users find bugs and screams "WE HATE THIS"
5. The company's developers squash the bugs. The listeners say "THIS IS THE BEST."
6. Go to step 2.

This is why you will hear people in Facebook groups say they it's the best while others say it's the worst.

Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.

Squadcast

Riverside

Fraud is a broad legal term that refers to situations where someone is intentionally dishonest in order to receive some kind of benefit from a person, business, or entity.

If you sell cookies for a charity that doesn’t exist, that’s fraud.

If you use a handicap sticker in your car so you can park up front, but you don’t have a disability. That is fraud

When a sponsor pays to get in front of your actual audience and you pay a company to artificially inflate your stats, that is fraud.

This Hurts Everyone

Now the sponsor who thinks their product is getting in front of 20,000 people is only getting in front of 5000. So the reaction to the ad campaign is dismal. They don't renew their ad and tell all their other business owner friends how podcast advertising is a waste of money.

Legal Stealing

I had a high school teacher say, "Don't you think if there was a way to steal and not get caught, someone would've discovered it by now?"

There is a saying, "Success leaves clues." So does fraud, so when your sponsors show that a large amount of your downloads are coming from browsers, and all of a sudden, you have an audience in a country you can't pronounce, that's a red flag.

I've heard of advertising agencies refusing to pay for the campaign after you use a company that promises you to be at the top of the charts. You can't guarantee success in podcasting. There are best practices, but there are no guarantees.

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