Have you ever considered moving yourself and your business to a new country? Content marketer Casey Kelly-Barton did just that and shares her challenges and opportunities as an ex-pat:

Her journey to niching into the intersection of three related niches— including how niching bumped up her revenue and reduced her hours worked.

Meeting the challenges to building a business while single-parenting after a divorce (and the most freeing thing she let go of).

Why she decided to move countries with her business—and how long she let the idea simmer first.

How she identified and evaluated target locations including the resources she tapped to explore the expat experience in advance.

The challenges and opportunities from moving your life and business—and making that critical first year successful.

LINKS

Casey Kelly-Barton Website | LinkedIn

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

Casey Kelly-Barton provides content marketing and brand development for B2B companies in cybersecurity, fintech, and fraud prevention.

When she started her business, she was a newly single parent looking for ways to make the most of her writing and strategy skills.

Now, her business is well established with a roster of clients she enjoys working with, her kids are grown and she works from Portugal, where she moved in late 2023.

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RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather, connect and learn.

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

00:00 - 00:28

Casey Kelly-Barton: So I started researching and I was very methodical. I made a list of countries that met my criteria for like weather, time zones, languages, blah, blah, blah. And so I was looking at Latin America and Central America pretty carefully because I speak Spanish. My parents are still in Texas. It would be time zone friendly for my American clients. And then both my kids ended up in the EU.

00:32 - 01:11

Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton and today I'm joined by Soloist and new expat, Casey Kelly Barton. She provides content marketing and brand development for B2B companies in cybersecurity, fintech, and fraud prevention. When she started her business, she was a newly single parent looking...

Demand is feeling lighter—you’re getting fewer inquiries or buyers seem to be more price-sensitive and you’re starting to worry about the economy. What do you do next?

Why it doesn’t matter what the economy is doing when you play your own game.

How “Mariah” added a new revenue stream when her primary one started losing steam (and a low-risk way to experiment with pricing).

A tiny niching down test that can pay big dividends.

Why experimenting with tactics can sometimes uncover a profitable new direction.

When to consider offering group options including paid communities.

LINKS

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BOOK A STRATEGY CALL WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather and learn.

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

Thinking about hosting a live event, but not sure how to make it well-attended, profitable and worth your time? Renowned author, speaker and creative firm advisor David C. Baker lifts the curtain on his wildly successful MYOB conference and live events:

The role of in-person live events in David’s expertise business model (plus a peek at the numbers for his four revenue streams).

How his pandemic pivot from in-person gatherings became a new lead generation source—and removed travel from his client engagements.

Why his conferences and events include multiple opportunities for attendees to engage with each other; he shares a few ideas you can borrow.

His philosophy on outside speakers: how he chooses, pays and manages them.

The one thing you must do if you want to make sure your conference doesn’t lose money.

LINKS

David C. Baker MYOB Conference | LinkedIn | Twitter

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

David C. Baker is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written 6 books, advised 1,000+ firms, and keynoted conferences in 30+ countries.

His work has been discussed in the Wall Street Journal, Fast Company, Forbes, USA Today, BusinessWeek, CBS News, Newsweek, AdWeek, and Inc. Magazine. He lives in Nashville, TN.

His two most recent books can be found here and here. His work has also been featured in the NY Times, where he was recently referred to as “the expert’s expert”. He co-hosts the most listened to podcast in the creative services field (2Bobs).

BOOK A STRATEGY CALL WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather and learn.

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

00:00 - 00:17

David C. Baker: You know, here's the easiest way to lose money with an event. When I learned this, my whole world changed about events. Do not sign up for room blocks because you're having to guarantee them. And then you have this pressure to sell and then you cheapen your brand by starting to beg people to come to these things and so on.

00:24 -...

How can you work less and make more than you are right now? There is a glide path if you’re willing to experiment insists Jonathan Stark, author of Hourly Billing Is Nuts. Yes, the dynamic Business of Authority duo is baaaaaaaaack for an episode:

Two experiments to try if you’re currently billing by the hour and want to explore alternatives.

How to start thinking about value vs. time, especially when you hit the maximum number of hours you are able—or want—to work.

What options to consider to ratchet up your revenue past the low 6 figures—and how to think about the audience or transformations you’ll need to deliver to get there.

Why being a “ruthless” minimalist can keep your business easy to run and avoid time sucks.

Exploring—and testing—ways to use AI right now in your expertise business.

LINKS

Jonathan Stark Website | LinkedIn

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.

BOOK A STRATEGY CALL WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather and learn.

The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

00:00 - 00:29

Jonathan Stark: As you're growing your audience and you've got just more people aware of what you're doing, you can deliver smaller bits of value at a lower price, but a way lower cost. If you've got enough of an audience, then that completely support you. The classic example is like if you have a bestselling book. So if somebody goes to Amazon, they buy the book, they read the book, you're not involved. The author doesn't even know about you. And if you sell enough of them, if the audience is big enough, you can live like a king off of that.

00:29 - 00:37

Jonathan Stark: It's a great example of the kind of thing where you're delivering a little bit of value for 20 bucks to 10 million people and it's like, oh, that's pretty cool

00:42 - 00:55

Rochelle Moulton: Hello hello Welcome to this soloist...

Is it possible to build a profitable expertise business that is 100% values-aligned and mission driven?

Lucy Flores—who has built a design studio dedicated to co-creating a more just, joyful and sustainable U.S. food system—says yes, with the results to prove it:

Why she niched her business into food equity right from the beginning—and how it played out.

How she thinks about and builds alliances, coalitions and partnerships (hint: she doesn’t have competitors).

Her approach—as an introvert—to investing in relationships and meeting new people in her field.

Why niching alone wasn’t enough—and what changed when she started marketing regularly.

Adopting a mindset of cautious optimism and deciding when it’s “safe to fail”.

LINKS

Lucy Flores Website | LinkedIn

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

Lucy is the founder of Studio Magic Hour, a collaborative design studio working to advance equity in the food system, and a former Equitable Design Fellow at Hopelab.

She's partnered with organizations including the California Academy of Sciences, the Fair Food Network, Hopelab, The Nature Conservancy, Plant Futures, Share Our Strength, and the Southern Poverty Law Center to lead design and design research projects, facilitate workshops, and coach in-house design and innovation teams.

Previously, she helped launch FoodCorps, a national nonprofit dedicated to cultivating joy, health, and justice for kids through nutritious food, in partnership with schools and community. She is a member of the Design Justice Network, the Democracy & Belonging Forum at the Othering and Belonging Institute, Equity Army, and AIGA.

BOOK A STRATEGY CALL WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather and learn.

The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

00:00 - 00:25

Lucy Flores: Being open to learning, right? Lessons learned is a part of what we do. And I think if you go in with this perfectionist mindset, expecting that it either needs to work out or it was a total miss, like that's certainly not gonna serve the folks you're working with and it's not gonna serve you...

Everyone has difficulties in life—and sometimes our unique genius arises from how we deal with them. Take Psychotherapist Jeff Eamer who turned a challenging mental health diagnosis into a life of purpose:

How he moved from being an award-winning ad agency wonderkind to nabbing a 3-picture Hollywood deal.

Why crashing—hard—led him to get help with his mental health.

When saying yes to a $100K investment and six years of study and practice was exactly the right move.

The importance of building and maintaining routines and boundaries.

The signals that might mean it’s time to ask for help with your mental health.

LINKS

Jeff Eamer Website | LinkedIn | Desert Sun

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

Jeff is an international award-winning advertising art director, copywriter and commercial film director. He had a brief stint in Hollywood as a screenwriter and producer on the film Coyote Ugly.

He has dedicated much of the last 25 years supporting the mental health community as a Suicide Prevention Counselor, Psychotherapist, and member of the Los Angeles Crisis Response Team.

He currently lives on his desert ranch with his two dogs: Koda, a 14-year-old black Lab and Ruby, a 10-month old Border Collie. Along with 11 chickens: Scarlett, Mrs. T., Cathy, GPT6, Beatrice, Gypsy Rose, Betty White, Griswald, Honey and Seva.

BOOK A STRATEGY CALL WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather and learn.

The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

00:00 - 00:33

Jeff Eamer: I've been influenced profoundly by the symptoms of mental illness, and it created a phenomenon that created certain challenges that I could then relate to with my clients. So if I have a superpower in all of this, it's a greater sense of relatedness. And so when clients come spend time with me, I'm much more perhaps congruent or authentic and transparent than probably most therapists are. And so...

What if the standard productivity advice gets it wrong? What if your performance, health and happiness are grounded in how well you manage your energy, not your time?

Jim Loehr and Tony Schwartz’s The Power of Full Engagement makes an excellent case for the role of energy in performance:

The four types of energy—physical, emotional, mental and spiritual—and how they interrelate.

How harnessing all energy sources allows us to optimize our productivity, happiness and engagement in the world around us.

Why life—and work—isn’t a marathon, but a series of sprints (and why you want to manage your energy like a sprinter).

How to get back on track when your energy sags.

The role of your purpose and the amount of energy you invest in yourself vs. others.

LINKS

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BOOK A STRATEGY CALL WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather and learn.

The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

00:00 - 00:47

Rochelle Moulton: We have to learn to adapt our system, our bodies, our emotions, our minds, and our spirits to be able to flex up to perform and then down to rest and rejuvenate. Hello, hello. Welcome to the Soloist Life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton and today I want to talk to you about managing energy instead of time. Now I started down this path when podcast guest, Joe Jacoby recommended the book, The Power of Full Engagement, Managing Energy, Not Time, is the key to High Performance and Personal Renewal by

00:47 - 01:27

Rochelle Moulton: Jim Lehrer and Tony Schwartz. I mean, when an Olympic gold medalist recommends a book on performance, you pay attention. So this came up because a few weeks back, I dedicated an episode to productivity for soloists. And I did that because a lot of us have internalized productivity as going 90 miles an hour to complete an endless to-do list versus carefully choosing what you want to pay attention to so you can Optimize your results. Optimize, not maximize. Well, this book, which I heartily recommend, by the way, is all about making sure you have the energy to tackle

01:27 - 02:06

Rochelle Moulton: what you decide is most important to you. You can't do everything you want, but you can manage your energy so you can do

When you’ve been on staff at an organization—especially in the lead role— transitioning to consulting can be a bit disorienting. Consultant to credit unions Mark Triechel talks about the lessons learned in his switch from regulating an industry to advising them:

How to quickly morph from “retirement” into a Soloist expertise business serving your former constituents.

Dealing with non-competes and ethics clauses honorably while building your new business.

Becoming a “Soloist with a twist”—why you don’t have to work alone.

How “changing teams” allows you to continue serving an existing niche in new (and profitable) ways.

Turning what could have become a pure compliance practice into a strategic advisory business.

LINKS

Mark Treichel Website | LinkedIn

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

In 33 years at the federal agency known as the National Credit Union Administration, Mark led the agency as Executive Director after starting at the entry level. His varied positions at every level give him a unique perspective on all things NCUA.

He “changed teams” and is now in his fourth year of consulting with NCUA credit unions so they save time and money. He has two credit union educational podcasts: With Flying Colors and Credit Union Regulatory Guidance.

His clients consider his team as secret weapons in the regulatory battles they face every year.

BOOK A STRATEGY CALL WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather and learn.

The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

00:00 - 00:16

Mark Treichel: It's really important that your ideal client knows that you exist. And figuring out who the ideal client is 1 big piece. If they're not aware that I'm here, they're not going to know that they can hire me.

00:22 - 01:01

Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton and today I'm here with Mark Treichel. In 33 years at the federal agency known as the National Credit Union Administration, Mark led the...